While the Watches & Wonders trade show in Geneva brings an avalanche of new pieces from nearly every watchmaker on the planet, none are quite as eagerly anticipated as the Crown’s. This is despite the fact that Rolex moves at a glacial pace, tweaking sizes or swapping out bracelets and occasionally resurfacing old models. But this year, Rolex took a slightly bigger swing. Here's the big news from the brand at the biggest watch show on earth.
Pretty easy being green
Holy cow. The new Yacht-Master is Rolex at its most fun. The Crown already makes the gleaming rainbow, but this watch takes inspiration from a different celestial wonder: the aurora borealis. There are a lot of ways to translate the northern lights into a watch, but few will delight deep-pocketed collectors like a series of blue, silver and pink diamonds and sapphires. This is also the first time the Yacht-Master comes in white gold. Safe to say that this watch would fit right in on a yacht. (Also in the lineup: another new Yacht-Master that comes in yellow gold.)
More colorful Datejusts
Rolex continues its streak of Datejusts with vibrant patterned dials. While last year’s Datejusts were covered in tropical fronds, 2022’s recreate blooming flowers, with diamonds standing in as the pistils. The navy-dial version comes with a standard fluted bezel, but the fun really starts on the olive-green and silver models, which have bezels set with 46 brilliant-cut diamonds.